5 Points you need to know about J&K film policy 2021 and its promotional endeavours

The government of Jammu & Kashmir recently approved the implementation of JK Film policy 2021 which was earlier launched by J&K Lieutenant Governor Manoj Sinha. The policy was launched with much fanfare in the presence of Bollywood actor Amir Khan and film-maker Raj Kumar Hirani besides others at SKICC.

According to the department of information, the civil secretariat stated that this policy will include two new institutions “Jammu and Kashmir Film Development Council (JKFDC) and Film Division.

Here are five reasons why J&K will benefit from this policy:

  1. The film policy will benefit local artists including dancers, fashion designers, actors, choreographers, cinematographers, sound recordists, set designers, and others, according to a release by the Department of Information and Public Relations (DIPR), Government of Jammu & Kashmir. While promoting the scenic beauty of the union territory (UT), the policy envisages providing a platform for the local talent to prove themselves on the national level. The policy will also run short educational films.
  2. The government also announced subsidy which would be Rs.1 crore or 25 per cent of the total cost of production whichever is lower. However, the subsidy would proportionally depend upon how much percentage of the film was shot in J&K. The minimum criteria are shooting of the film must be up to its 50 percent in the environs of Jammu and Kashmir.
  3. Among other incentives and subsidies provided by JKFDC includes free security and safety arrangements for shooting movies.
  4. The policy aims at generating opportunities for job creation, attracting additional capital investment through the film industry and providing information about the most incredible, amazing and beautiful places in Jammu & Kashmir. This will act as a means to attract more tourists to venture the beautiful landscape of the UT.
  5. A simple process for grant of permissions through a single-window mechanism to the production houses for film making in Jammu & Kashmir. The single-window mechanism shall be headed by the Chairman, Jammu and Kashmir Film Development Council (JKFDC). Film makers shall have to apply online through the J&K Single Window portal jkfilm.jk.gov.in

This policy will help J&K regain its lost glory and will make the UT among the top visited destinations. the policy set to benefit local artists also, the filmmaker gives work opportunity to the local artists of J&K, then an additional subsidy shall be provided which will be maximum of Rs 50 lakh for a film with cost of minimum five primary local artists of J&K of or 50 percent of actual payment of the artists. For a film with cast of minimum of 5 secondary artists of J&K, a minimum additional subsidy of Rs 10 lakh of 50 percent of actual payment of artists will be given.

It will also promote the establishment of film studios and processing laboratories making J&K culturally rich and enhance its art and history.

Read Film policy on link https://jkgad.nic.in/common/showOrder.aspx?actCode=O38884

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